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In some cases, creating your own social network is an appropriate strategic move.This works best in 3 scenarios: - when you have a tightly knit or highly directed community (a business, an offline club, a trade organization);
- when you have a big brand with a great deal of existing community engagement (a sports network, a media empire);
- when you have a community of branded experts or proprietary content that can bring in members and be a brand asset;
There's a lot of functionality available in a private network environment, and flexibility around look and feel, that can add value for members and meet your specific business model. We have planned and built communities on open source and commercial platforms, depending on the requirements and budget of our customers. Here are a few examples of communities we've created: |
Branded Social Networks
