The social web is different- it has a whole new level of interactivity and engagement than any form of customer communication that has gone before. This requires a new attitude: different intentions, new content strategies, and much more real-time processes.

Content that Succeeds

Success in social media is scored on things like influence, generosity and engagement. What kinds of content and interactions improve those scores? It's definitely not about pushing your own message! You want content that elevates others, informs, and solicits. You want proactive, interactive and reactive content. You want real time information, along with planned content. This is about community, and you have to be a good community member.  Creating great content for social media is a balance between a lot of things,.  You want to make sure you enhance the brand, add relevant and current content, fit the content to the community format and tone- and be consistent while balancing the ease of managing updates.  In addition, you want to be sure you're engaging in a meaningful and responsive way, and showing generosity towards and support of others in the community.  All this can take a lot of time. 

Content Strategy

We help you plan and implement content that helps your cause- deciding what should you put out there, when, why and how.  

In any strategy engagement, we work with you on the principles of a good content plan.

• Create a content plan that enhances your brand and provides a steady flow of relevant information 
• Create a balance between planned, reactive, opportunistic and live content 
• Develop brand and content checklists to make sure each communication is on message  

Content Staging and Management

Using web enabled staging tools, we schedule a balanced content plan.

Seeing What Works