ClickMarkets has developed a Social Media metrics service that finally treats the superset of social media with its own success criteria and measurements.
All of the core indicators of whether your efforts are successful or not are visible on a single, expandable page.This report card outlines whether your work is paying off, and suggests what can and should be changed in your investment of time and money.
The dashboard is meant to answer the questions:Is our community healthy?Is our content hitting the right tone?Is our Social Media participation positively impacting my organization?What should I be doing more of, or less of?What are we learning about our customers, products, services- and are we integrating that into our internal operations and processes?And of course, the elusive ROI.