More Measurement:
Community Health•Content Effectiveness •Semantic Insights •Measurable Impact on Goals •Indirect Impact on Goals Now that you're participating in this vast interconnected conversation, how do you make meaning of it all to positively impact your mission? The ability to listen to, aggregate, and respond to people has never been so direct and unmediated, but it also creates an immense amount of noise. Knowing what to pay attention to- how to filter, find themes and respond is critical to success.
Here are some elements that lead to insight:
Sentiment
Loosely, this is an assessment of what the tone of the conversation is regarding your brand, products, services, etc. It's not a perfect science- still very driven by keywords- but it can be up to 75% accurate when automated.
Meaning
This is much harder to get at, but one way is to filter information through lenses- for example: service, products, pricing, experiences- so that the themes in each of those categories- the summaries and stats- can be brought back to the planning table for managers. The meaning you make from the social web is an important addition to formal surveys and customer service statistics in understanding what's really going on with your brand.
Source
Knowing who and what to respond to, and what to just let roll off your back, is a function of understanding what themes and people are picking up steam- who has influence, reach, or which pieces of information are getting promulgated and passed along. Once you know who to respond to, you can use our process and workflows to make sure the right responses happen.
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WideAngle™Metrics 
